SearchForce boasts the most intelligent SEM management system on the market. The 3.0 platform provides the highest level of intuitive SEM analytics, bid-optimization, campaign management, and revenue tracking required in this very competitive industry of paid search.

SearchForce recognizes that every client campaign is unique. Accordingly, the bid optimization and campaign management platform you use needs to be flexible, scalable and customizable. SearchForce’s technology meets ~ and exceeds ~ these three criteria for a successful campaign.

The most advanced solution for agencies and buyers

• Smart, automated algorithms that work for you
• Flexibility and customized control
• Scalability
• Performance
• Constant updates and improvements to the platform

Smart, automated algorithms that work for you

• SearchForce’s “autopilot” algorithms manage the tactical side of your campaign, enabling you to focus on strategy
• Once you, with the help of your SearchForce team, have established the unique rules for a campaign, the platform does the work for you
• SearchForce’s technology dynamically optimizes the performance of your client’s marketing campaign. You can rest assured that it is continuously moving at a fast pace to stay in synch with the ever-changing market

Flexibility and customized control

• The world of SEM is all about the ability to successfully manage your campaigns – regardless of volume. We recognize that every client and campaign comes with a unique set of needs which only a highly customizable SEM solution can fulfill
• SearchForce provides a suite of algorithms that include position strategies (to promote brand), performance strategies that optimize bids to generate maximal conversion or sales volume while achieving a target CPA or margin (ROAS), traffic strategies that optimize bids to generate maximal click volume while achieving a target CPC or a flat out profit maximization strategy
• We understand that SEM managers need the ability to react to specific keywords differently. We provide the ability to create static or dynamic keyword segments by which the manager can identify keywords of interest based on a combination of performance filters, match type, keyword string and status and apply additional strategies or rules to them
• SearchForce has a number of sophisticated algorithms that work in conjunction to help you reach your goals economically. The platform gives you access to these algorithms in the form of advanced controls, providing you the pedal to speed up or slow down reactions to the market space

Scalability and efficiency

Campaign management gets even easier as your client roster grows. You can manipulate and edit campaign budgets, ad-group and keyword bids, and creative and keyword destination URLs in bulk across search engines, and with a few clicks. Monitor campaigns as you go, enabling you to assess campaign performance in a single snapshot.

Performance

The system has been built to identify inefficiencies in the search market space and exploit them for maximum performance – lowering your cost while getting you closer to the bulls-eye

SearchForce has superior synchronization technology that eradicates frequent issues with data accuracy and relevance

• Our numbers are accurate to the second decimal
• New campaigns are automatically detected and synchronized with the system
• New keywords are automatically tagged with relevant parameters and synchronized with the search engine