Search engines have become an indispensable search tool for consumers and a source of targeted traffic for vendors. Few have mastered SEM campaigns to a degree where it is their primary and only marketing vehicle. For most companies, SEM is a promising marketing vehicle brimming with challenges and complexities such as bid management, click traffic optimization, and integration with other marketing programs and solutions.

Join search engine marketing experts Juan Lin, chief scientist SearchForce and Akin Arikan, senior segment manager for Unica Corporation, to learn the top tips for running web analytics driven search marketing campaigns.

This free, one-hour webcast will cover how to:

• Boost performance by using customized strategies for the various stages of SEM campaigns
• Accurately quantify click profitability from data
• Combine an SEM manager's expertise with algorithmic bid management
• Apply web analytics metrics and KPIs to improve search engine marketing strategies
• Leverage web analytics information to gain visitor engagement insight
• Apply online behavior insights to online and offline campaigns
• And much more...view it now!