SearchForce Adds Attribution Modeling to Cross-Channel Tracking

San Mateo, CA – March 17, 2010 –SearchForce, a leading SEM and bid optimization software company, today announced major enhancements to its Cross-Channel Marketing Tracker. The SearchForce platform – used by some of the world’s largest agencies and brands – now gives advertisers new tools to attribute credit and measure all clicks within a specific purchase funnel. read more

Hey! That's My Conversion!: Managing PPC in a Cross-Channel World

Thursday, February 25th, 2010 @1:00 PM EST - 10:00 AM PST
Speaker: David Rodnitzky:
PPC Associates Don't look now, but managing a pay-per-click (PPC) advertising campaign has gotten more complex. Not only are marketers tracking results across multiple search engines -- they're starting to measure across marketing media and channels. Where does this fit into your PPC campaign and your overall organization -- and should you be looking at data differently when other teams (SEO or display for example)claim partial credit for the click? The "Attribution Wars" continue... Watch Webinar!

SearchForce Releases Multichannel Analytics Tool

Mary Elizabeth Hurn November 16, 2009
Bid management software-maker SearchForce has launched its “Cross-Channel Marketing Tracker” platform, a tool that agencies and brands can use to monitor online campaigns and conversions across numerous media. Search marketing agency Prime Visibility has signed on to use the tool. read more

SearchForce's New “Cross-Channel Marketing Tracker” Offers Unprecedented Analytics and Reporting

San Mateo, CA – November 16, 2009 – SearchForce, a SEM and bid optimization platform company, today announced its “Cross-Channel Marketing Tracker” – a comprehensive, tracking & statistical reporting system that exposes the entire path to conversion, both online and off...read more

SearchForce Introduces All-in-One Performance Summary to Simplify Workflow and Reporting for Search Engine Marketers

San Mateo, CA – October 19, 2009 – SearchForce, a SEM and bid optimization platform company, announced today it has launched an auto-generated, overall performance summary that will significantly aid search engine marketers and agencies with a simpler workflow and reporting solution. read more

SearchForce Adds Support for Image Ads to its Search Engine Management and Bid Optimization Platform

San Mateo, CA – July 27, 2009 – SearchForce announced today that it’s the first search engine marketing and bid optimization company to add support for content-rich image ads. read more

SearchForce releases enhancements that increase effectiveness of keyword ad spending

Updated web-hosted technology delivers an industry first - integration of placement targeting with conversion tracking and bid optimization delivering the first end-to-end optimization solution. read more

Pay-Per-Click Bid Management Strategies

The tool will decide how to bid and position each keyword to maintain the criteria I have defined. I can spend more time strategizing on a higher level and let the tool do the testing of bids and positions to meet the desired goals. read more

SearchForce Announces Licensing Agreement with transcosmos for Search Marketing Platform in Japan

Powered by sophisticated algorithms, SearchForce's search marketing software scales to manage the largest global pay per click campaigns while meeting advertiser goals for return on investment. read more