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3.0 Feature Release

Portfolio Overview & Bid Strategies

• New 'Advanced View' offers high level summaries and detailed breakdowns of portfolios
• Monitor how your base portfolio performs relative to the sub-portfolios
• Compare performance between your search and content network
• Compare performance of targeted placements to other placements on the content network
• Customize date ranges for portfolio overview data
• Identify trends with an improved charting framework
• Apply performance strategies to targeted placements
• Optimize bids on placements to a CPA or ROAS goal
• Support for CPM & CPC based bidding
• Apply manual actions to placements

Dashboard

• Customizable widgets
• Account snapshots
• Performance distributions across search engines
• Performance trend plots
• Synchronization alerts

Campaign Management

• Support for placement targeting
• Manage placements under keyword or placement targeted campaigns
• Customize date ranges for campaign overview data
• Synchronize campaigns or ad-groups directly from the campaign management screen

SearchForce Conversion Tracking

• Conversion tracking support for placements
• Get a detailed cross engine report of keywords or placements that assisted a conversion
• Additional placeholders within the script can be used to pass more information about the conversion event
• Ability to revise and upload conversions or sales post event

Universal Bulk Edit Tools

• Improved workflow
• Easily transfer campaigns from one search engine to the other with the new auto-fix capability
• Invalid values will be fixed and tagged in yellow for review

User Roles And Priviledges

• Improved role management and account access rights
• New roles with view only privileges on accounts, portfolios, campaigns or reports

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