All the PPC optimization and reporting features you need. One convenient web-hosted platform.

Take a close look at SearchForce. Everywhere you turn you’ll see new tools to fully optimize campaign performance, streamline reporting, and simplify your workflow

Sure, SearchForce is incredibly easy to use – but don’t be fooled by simplicity. We’ve leveraged our many years of SEM experience to pack in more features and functionality that can boost your ROI by 50% or more.

Bid management & optimization

Stay ahead of the competition

• Dynamic keyword segmentation to customize and automate any bidding or heuristic strategy
• Portfolio based optimization with predictive algorithms to drive quality traffic and maximize ROI
• Choice of smart algorithms to meet CPA, traffic (CPC), margin (ROAS) or profit-based objectives
• Intra day brand strategies – compete for keyword position on brand terms throughout the day
• Precise controls to adjust for seasonality, low volume and/or low performing keywords
  

Reporting & SEM analytics

A big picture view of your campaign, plus detailed reports

• Consolidated reporting across multiple accounts and search engines
• Customized report types and views, by account, search engine, campaign, ad group, keyword/placement or creative performance
• Report templates you can customize and configure to view campaign performance
• Automated email reports sent to clients and colleagues on your schedule
• Express reports available anytime with just a single click
• Convenient dashboards to view ongoing trends and cross-publisher account performance

Streamlined campaign management

Advanced technology to eliminate complexity

• Cross publisher campaign editor – no need for multiple logins
• Mass edits to change campaigns, ad groups, keywords or creative with a single click
• URL Builder to create unique URLs with seamless integration with third-party analytic tools
• Ad Scheduler so you can enable or disable campaigns at specific times of day
• Keyword generation tool to help you expand your keyword sets more effectively
• Bulk Edit Sheet to edit your campaigns offline and upload at your convenience
• Creative A/B testing to refine branding, marketing, and promotional strategies
• International localization offers full support for local language, time zone, and currency

Cross channel conversion tracking
A more precise view of performance

• Reports to track performance across all media channels – paid search, display, email, social media and more
• Cross-channel journey analysis with keyword assists, to calculate channel accountability
• Unlimited event tracking to measure leads, registrations, sign-ups, and purchases across your site
• Revenue capture to specify the value of a conversion or to measure dynamic revenue from actual sales
• Raw conversion reports to track information such as landing and conversion time stamps, referring URLs, referring domains, and search queries
• Automatic managed placements for image ads to gain more visibility into performance of your contextual advertising
• Conversion attributions with a choice of models for a more accurate view of all clicks on the path to conversion

Complete data integration

More effective management of your entire campaign

• Offline tracking to integrate conversion or revenue data from offline channels such as call tracking, direct mail, or TV
• Data revisions to adjust conversion or revenue data based on cancelled or rejected orders
• Advanced analytics for uploading conversion data from tracking solutions or platforms such as Omniture or Google analytics
• Automated push and pull synchronization to access the latest, most up-to-date data

Call today. Be up and running tomorrow.

SearchForce deploys in one day or less. Call 650.235.8777 to view a personalized demo and learn more about this powerful online PPC platform.